End pay-to-play brings brands, teams, and families together to make youth sports free to play.

Kids don't quit.

They get priced out.

Pay-to-play keeps climbing. The average family spends $1,016 a year on one child's primary sport, up 46% in five years (Aspen Institute). Children from lower-income homes leave sports over cost at about six times the rate of wealthier families (Aspen Institute), and it is every sport, not just soccer.

This camera ends pay-to-play.

Watch the 90-second mission film.

So how do we end pay-to-play?

By stealing from pro sports.

Broadcast every game.

We deploy a fully autonomous camera with built-in internet to livestream any game globally.

Families tune in.

We built a platform for viewers to easily watch, clip, and share their favorite moments.

Brands advertise.

We made it easy for brands to advertise to any geolocation with exclusivity per camera.

We give back 40% of our advertising profits to cut what families pay.

We give back 40% of our advertising profits to cut what families pay.

For Brands

For Teams

How it works

Pro sports figured this out decades ago: cameras get an audience, an audience gets sponsors, sponsors pay the bills. We pointed the same machine at youth sports, and sent the savings back to the kids.

Step 1

Pick a city, a zip code, a neighborhood, and sponsor any number of teams.

Step 2

We deploy a camera to every team you back.

Step 3

You're the only brand on that camera, all season.

Real impact

Pay-to-play won't end with charity. It ends when brands do what they already do for pro sports and back the kids instead, and it pays to be one of them.

You're the only brand on every game, about 36 hours in front of each parent a year. Sponsors get noticed 1.5 times more than in pro sports, and all else equal, 8 in 10 parents pick the brand that backs their kid's team (YouGov Sport, 2026).

You're the piece that makes it work, so put your brand in and help end it for good.

Advertise on a team

For Brands

For Teams

How it works

Step 1

Pick a city, a zip code, a neighborhood, and sponsor any number of teams.

Step 2

We deploy a camera to every team you back.

Step 3

You're the only brand on that camera, all season.

Real impact

Pay-to-play won't end with charity. It ends when brands do what they already do for pro sports and back the kids instead, and it pays to be one of them.

You're the piece that makes it work, so put your brand in and help end it for good.

Advertise on a team

For Brands

For Teams

How it works

Step 1

Pick a city, a zip code, a neighborhood, and sponsor any number of teams.

Step 2

We deploy a camera to every team you back.

Step 3

You're the only brand on that camera, all season.

Real impact

Pay-to-play won't end with charity. It ends when brands do what they already do for pro sports and back the kids instead, and it pays to be one of them.

You're the piece that makes it work, so put your brand in and help end it for good.

Advertise on a team

For Brands

For Teams

How it works

Step 1

Pick a city, a zip code, a neighborhood, and sponsor any number of teams.

Step 2

We deploy a camera to every team you back.

Step 3

You're the only brand on that camera, all season.

Real impact

Pay-to-play won't end with charity. It ends when brands do what they already do for pro sports and back the kids instead, and it pays to be one of them.

You're the piece that makes it work, so put your brand in and help end it for good.

Advertise on a team

We have presence in every U.S. state.

Participating in this initiative kickstarts an infrastructure that makes sports free to play.

I'm a team

Get sponsored

I'm a brand

Advertise on a team

• users of Reeplayer AI cameras and platform

For families and teams

You already know a sponsor.

The shop on the corner, your dentist, or the dealership off the highway, or companies that already hang a banner at the field, point them our way, and the team they back could be your own.

Refer a business

For brands

Get a custom deck.

We will put your brand in a mockup video and build the deck around it, so your team can see exactly how it works.

Request a custom deck

See a sample

Partners along the way.

Get involved to leave a legacy behind.

Los Angeles Recreation & Parks
Free livestreams at public LA fields.
Street FC x Gatorade
Live coverage of the Gatorade 5v5.
Street FC x Showdown
Livestreamed Steve Nash's Showdown in NYC.
BeSoCha x Oceanside
Streamed the largest U.S. beach soccer tournament.
MLS Next
Selected for the MLS Innovation Lab to livestream MLS Next games.
7 Elite
Streamed one of the largest U.S. youth soccer tournaments.
Qatar Football Association
Livestreaming Qatar Football Association's youth leagues.
Anything is everything
Live coverage of Liberia games that turn into U.S. scholarships.

Los Angeles Recreation & Parks
Free livestreams at public LA fields.
Street FC x Gatorade
Live coverage of the Gatorade 5v5.
Street FC x Showdown
Livestreamed Steve Nash's Showdown in NYC.
BeSoCha x Oceanside
Streamed the largest U.S. beach soccer tournament.
MLS Next
Selected for the MLS Innovation Lab to livestream MLS Next games.
7 Elite
Streamed one of the largest U.S. youth soccer tournaments.
Qatar Football Association
Livestreaming Qatar Football Association's youth leagues.
Anything is everything
Live coverage of Liberia games that turn into U.S. scholarships.

Los Angeles Recreation & Parks
Free livestreams at public LA fields.
Street FC x Gatorade
Live coverage of the Gatorade 5v5.
Street FC x Showdown
Livestreamed Steve Nash's Showdown in NYC.
BeSoCha x Oceanside
Streamed the largest U.S. beach soccer tournament.
MLS Next
Selected for the MLS Innovation Lab to livestream MLS Next games.
7 Elite
Streamed one of the largest U.S. youth soccer tournaments.
Qatar Football Association
Livestreaming Qatar Football Association's youth leagues.
Anything is everything
Live coverage of Liberia games that turn into U.S. scholarships.

No kid should have to afford the game to belong in it.

That one belief is what brings a brand, a team, and a family to the same side. The sponsorship that built professional sports, now turned toward the kids who love sports just as much.

We built the tech. Let's end pay-to-play together, and if this is something you hold close, join us.

General Questions

The Initiative

For Teams

For Brands

Generic

What is End Pay to Play?

Why is Reeplayer doing this?

I'm not a team or a brand. How can I help?

The Initiative

For Teams

For Brands

Generic

What is End Pay to Play?

Why is Reeplayer doing this?

I'm not a team or a brand. How can I help?

Meet the team behind

Reeplayer is a Los Angeles-based company that built the world's first real-time AI camera technology to autonomously livestream youth sports without a camera operator. For the first time, Reeplayer lets athletes capture their best like never before, and finally get seen. However, youth sports is the largest sports market in the world, yet families pay for everything, leaving most kids out of the game. We started End Pay-to-Play because sports should be free for kids, for reasons far bigger than athletic success.