a Reeplayer initiative

End pay-to-play brings brands, teams, and families together to make youth sports free to play.

Kids don’t quit.

They get priced out.

Pay-to-play keeps climbing. The average family spends $1,016 a year on one child’s primary sport, up 46% in five years (Aspen Institute). Children from lower-income homes leave sports over cost at about six times the rate of wealthier families (Aspen Institute), and it is every sport, not just soccer.

This camera ends pay-to-play.

Watch the 90-second mission film.

So how do we end pay-to-play?

By stealing from pro sports.
By stealing from pro sports.

1

Broadcast every game.

We deploy a fully autonomous camera with built-in internet to livestream any game globally.

2

Families tune in.

We built a platform for viewers to easily watch, clip, and share their favorite moments.

3

Brands advertise.

We made it easy for brands to advertise to any geolocation with exclusivity per camera.

4

We give back 40% of our advertising profits to cut what families pay.

We give back 40% of our advertising profits to cut what families pay.

We give back 40% of our advertising profits to cut what families pay.

We give back 40% of our advertising profits to cut what families pay.

For Brands

For Teams

How it works

Pro sports figured this out decades ago: cameras get an audience, an audience gets sponsors, sponsors pay the bills. We pointed the same machine at youth sports, and sent the savings back to the kids.

Step 1

Pick a city, a zip code, a neighborhood, and sponsor any number of teams.

Step 2

We deploy a camera to every team you back.

Step 3

You're the only brand on that camera, all season.

Real impact

Pay-to-play won't end with charity. It ends when brands do what they already do for pro sports and back the kids instead, and it pays to be one of them.


You're the only brand on every game, about 36 hours in front of each parent a year. Sponsors get noticed 1.5 times more than in pro sports, and all else equal, 8 in 10 parents pick the brand that backs their kid's team (YouGov Sport, 2026).


You're the piece that makes it work, so put your brand in and help end it for good.

Advertise on a team

We have presence in every U.S. state.

Participating in this initiative kickstarts an infrastructure that makes sports free to play.

I’m a team

Get sponsored

I’m a brand

Advertise on a team

• users of Reeplayer AI cameras and platform

You already know a sponsor.

The shop on the corner, your dentist, or the dealership off the highway, or companies that already hang a banner at the field, point them our way, and the team they back could be your own.

Refer a business

Get a custom deck.

We will put your brand in a mockup video and build the deck around it, so your team can see exactly how it works.

Request a custom deck

See a sample

Partners along the way.

Get involved to leave a legacy behind.

  • Los Angeles Recreation & Parks

    We worked with so and so

  • Street FC x Gatorade

    We worked with so and so

  • Street FC x Showdown

    We worked with so and so

  • BeSoCha x Oceanside

    We worked with so and so

  • MLS Next

    We worked with so and so

  • 7 Elite

    We worked with so and so

  • Qatar Football Association

    We worked with so and so

  • Anything is everything

    We worked with so and so

No kid should have to afford the game to belong in it.


That one belief is what brings a brand, a team, and a family to the same side. The sponsorship that built professional sports, now turned toward the kids who love sports just as much.


We built the tech. Let’s end pay-to-play together, and if this is something you hold close, join us.

No kid should have to afford the game to belong in it.


That one belief is what brings a brand, a team, and a family to the same side. The sponsorship that built professional sports, now turned toward the kids who love sports just as much.


We built the tech. Let’s end pay-to-play together, and if this is something you hold close, join us.

No kid should have to afford the game to belong in it.


That one belief is what brings a brand, a team, and a family to the same side. The sponsorship that built professional sports, now turned toward the kids who love sports just as much.


We built the tech. Let’s end pay-to-play together, and if this is something you hold close, join us.

No kid should have to afford the game to belong in it.


That one belief is what brings a brand, a team, and a family to the same side. The sponsorship that built professional sports, now turned toward the kids who love sports just as much.


We built the tech. Let’s end pay-to-play together, and if this is something you hold close, join us.

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General Questions

The Initiative

For Teams

For Brands

Generic

What is End Pay to Play?

Why is Reeplayer doing this?

I'm not a team or a brand. How can I help?